You know the positioning of your site is very important, and within the range of possible jobs that help for SEO, achieving inbound links is one of them. Writing and publishing articles will be more then a function that you should perform and that will bring these inbound links. The theme of writing you may not like it, I understand, but no longer something important for your website, so try to practice to write your articles can be a good practice to provide long-term benefits. For your peace of mind that you commented to sit at your computer, open the Word and see the blank page without really knowing where or how, start is something that most of us happened at the time. Is to dare to start from scratch is often a difficult task, even for some, blank, cause some reluctance, but it is just "bad press", the reality is not so.
While for those who sit in front of us like to write a Word, is a pleasant, attractive, enriching and even wanted to work, I recognize that there are those who despite the time or fail to concentrate or travel writing, although I believe, are few. Somehow traveled all the way uphill, then we moved forward on a plateau, and with practice, it eases the ground and becomes simple and normal. I suggest that you undertake in writing, in any form, from anywhere, but you start, you'll see that everything is simpler and easier than it seems.