One of them is the one that Schein, calls culture of engineering ; the other two are operative and managemental. Without an integrating vision, the balance inclines of the side of one of them with forgetfulness of the other two. It is said that Bill Gates is not expert in operating systems (culture of engineering) but, rather, belongs to managemental with special capacities for to read surroundings. But to his side it needs excellent experts the other two cultures. The work of Coaching with executives very it is related to the strategy and the change of the organizations. Not because the professionals of the Coaching have necessarily to be expert in strategy (although that knowledge never hinders); but because the design and the execution of the strategy are the main tasks of the managers with that we worked.

With respect to the change it is not necessary to explain the reader his relation with strategy; one and another one is almost brother Siameses. It declared my conviction that previously it is not necessary that coach is an expert in strategy. In which it must be expert is in accompanying to the manager in the car-discovery of the factors, conditioners, revision of experiences, traumatic or no, personal history, etc. that influence the mental and perceptive capacities, because the objective from the strategic point of view consists of which the work of Coaching allows him to widen and to extend those capacities. Thus, the same executive, without the aid of anybody, will have more tools not to have to depend on external advisers. All the Coaching consists of that, in obtaining that the manager can be the designer and the architect of its own destiny and the one of the company. No external adviser will be able to replace to him in the strategic planning. He will have stopped being employee. Coach we worked so that it is not needed to us in the future.