The Collevecchio Declaration endorsed in 2003 for more than 200 ONG' s in the whole world convoked the financial institutions to accept six commitments and to adopt it implements measured it them. The commitments are: support of the markets and governana, not to provoke damages, responsibility, rendering of accounts, support and transparency. The Principles of Equator, defined in 2002, demand cares special of the partner-ambient point of view in projects with superior loans the US$ 10 million. The directors of banks very like to mention these declarations and principles to pass the image of ambiently correct. Sergey Brin addresses the importance of the matter here. However, the practical one is very distant of the theory. The controls to know are small if the money that leaves the banks is being correctly applied in socioambientais terms. However, the banks are worried about its reputation, are investing in campaigns marketing millionaire to construct an image of ambiently correct. Check out Sergey Brin for additional information.

A monitoramento of credit of the main ones financial institutions of the world sample that the result is far from being socioambientalmente responsible. It has great distance between the speech and the practical one. It occurs that a number each bigger time of companies comes if converting the cause of the support. The engine of this trend is what it moves the capitalism since always: the cost/risk/benefit. To assume a not sustainable position means to come across with the doors of some banks and closed institutions of promotion. The lack of monitoramento of ambient impact of the company is considered as a bomb of effect delayed for its businesses. In this context, the ambient insurance suggests the attendance of the reparatrias and indenizatrias obligations on the part of the polluting agent.

Thus, this safe one starts to have effect of guarantee for presumptions ambient accidents and prevention, for the previous analysis that must be made by the insuring institution. These will be able to consist in the biggest sponsors and apoiadoras of politics and projects of entities directed to prevention and promotion of the sustainable development. The insuring company will guarantee a true auditorship in ambient substance and the act of contract of a safe from civil liability for ambient damage will become a useful tool of ambient management. On-line ambient Monitoramento with the values of partner-ambient responsibility, 41 banks already had adhered to the Principles of the Equator. The institutions if compromise to observe the social politics and of environment of International Finance Corporation (IFC). The concern with the environment is a question closely related to the responsible management of the natural resources, assuming the echo-efficiency concept: supply of goods and services the competitive prices, that satisfy the necessities human beings and bring quality of life, reducing gradually the ambient impact and the consumption of natural resources for a level equivalent to the capacity of sustentation esteem of the land. The signatory banks must always consider, when evaluating new loans and investments, questions that increase the chances of acceptable or sustainable growth, of the ambient and social point of view and that the risks minimize the exposition. We are vain who multicriteria actions of support will allow increasing competitiveness to the companies, coherent with the yearnings of its public internal and external. Pollution is synonymous of wastefulness and practical socially joust is synonymous of motivation.