The Constance CRM specialist cobra and the Hamburg HONICO Group announce collaboration at this year’s CeBIT. With the SAP certified integration man (iMan) from the home of HONICO is now integrating cobra CRM PLUS and cobra CRM PRO to the ERP software by SAP with little effort possible. The SAP adapter is specially adapted to the benefits of the cobra software. The Constance CRM specialist cobra and the Hamburg HONICO Group announce collaboration at this year’s CeBIT. With the SAP certified integration man (iMan) from the home of HONICO is now integrating cobra CRM PLUS and cobra CRM PRO to the ERP software by SAP with little effort possible. The SAP adapter is specially adapted to the benefits of the cobra software. With the SAP interface we meet the needs of our customers, because our focus is on efficient use of our software for customer relationship management\”, cobra’s Managing Director Jurgen Litz explains the background. The iMan combines the functionality of the SAP Warenwirtschaftprogrammes with the Cobra software geared specifically to the requirements of marketing and sales activities.

An existing SAP address database can be imported into the cobra database and used for all actions. Thanks to the adapter, the user can pass new prospects addresses at your fingertips by cobra to SAP and there. Any change of address in the cobra database is transferred upon request to the ERP software by SAP, a double data maintenance is required. About the iMan, the cobra user has the option to display document data from SAP in cobra and evaluate. So, for example, the affinity to an article by the analysis of the top-ten selling products can be determine or evaluate how much revenue was achieved by a customer or a customer group in a specific time period. With the new interface, employees directly search the customers who have purchased a product in a certain time period or which customers still offers are open.