“With SugarCRM by Insignio tegut takes off: the grocer from Fulda, Germany is 2. winner of the CRM award 2013 Super teamwork, super success”, responded so Mirco Muller, Managing Director of Insignio CRM GmbH, at the ceremony of the CRM award 2013 to tegut. If you have read about Bank of America Merrill Lynch already – you may have come to the same conclusion. And also project manager Uwe Hanstein was delighted with the award: we have won twice. By the SugarCRM, we could simplify our processes and enhance the quality of the data. The price shows that to convince even the experts!” Mr. Prof. Dr. Winkelmann of magazine acquisa presented this year’s award of CRM exhibition CRM Expo/IT & business in Stuttgart, Germany.

At the booth of SugarCRM, a small crowd had formed to live with the nomination and award. Managing Director Mirco were Muller and project manager Holger Nordmeyer alongside Uwe Hanstein tegut, Larry Augustin, CEO SugarCRM, also Jurgen Werner, area manager applications and Insignio CRM. Regional grocer at the CRM nationwide front as Distributor of healthy foods has become tegut in Hesse, Thuringia and North Bavaria already. With the introduction of the CRM system, ranging up to each individual Fund of the 280 retail outlets, direct communication with the customer at the point of sale as well as home by E-Mail is possible. Tegut project manager Uwe Hageman is sure that only sugar and integrated and flexible enough, to implement future actions envisaged Our customers can watch online, what discounts they have already collected and print out the coupons. And we can identify, for example, bio shopping carts and resulting selections for campaigns”. Fourth CRM award resulted in SugarCRM from Insignio Insignio for first and second places in 2007, 2009 and 2010 this year again as an external partner, a customer using SugarCRM as a place on the podium. This is a huge success for us and also for our customers,”says Mirco Muller, Managing Director Insignio CRM Kassel.

It went to the management of customer data and customer card good card”and the associated processes. Total over a hundred million records had to be taken over and new managed.” After the rough plan of the CRM project, the team met in the summer of 2012 to common-chef dinner tegut’s kitchen. The good team spirit that was already here felt was until finally in July 2013 the acquisa CRM practice award best the internal and external project team members companies, which have introduced CRM in this sense or further developed. And thus the success of detectable increases have,”as it says in the description of the prize promised by the magazine Akquisa.