Today your company is thriving, its sales to most that there are wonderful. Tomorrow does not bode ill, but fruitful work. The day after tomorrow is hidden from you. Maybe it will not be so joyful, we would like. Official site: Stuart B. Solomon. But competitors are not asleep, and it is unlikely they will give you the opportunity for a long time in a state of satisfaction. You can relax and quickly lose their accumulated over the years the position of the consumer market. As also protect your company from market volatility and attack your competitors? It may seem that there is no escape.

But he is and his name – a marketing strategy. The need for a marketing strategy of a company arises from first pages of the business plan and does not lose its relevance, even in periods of stability and prosperity. Points of marketing strategy are: – plans that provide long-term stay firm in the market of goods and services – a study of consumer markets – long-term forecasts of markets – the correct positioning of the firms in the market – an advantage over competitors and pricing policies. Marketing Strategy contains industry analysis, market potential and its assessment, a detailed analysis of both weak and strong points of the company and an assessment of competing companies, audit of marketing and marketing control environment within the company, an assessment impact on the firm environment, developing a marketing plan and analysis of relationships with partners and customers, tracking the activities of marketing, how to improve already produced goods and the emergence of new. .