-You must avoid excessive identification between the ego and the company. The personal success of the Directors is linked to the results obtained. Howard Schultz understood the implications. The future of the company is too important for customers, employees and shareholders to convert it into a matter of personal ego. -Encourage employees to question their ideas is a sign of confidence. They will respond to change with respect and honesty. -What is important is to earn respect and not the affection of employees. Because the function of these is to honour its commitments so that the company generates results. -In decision-making must prepend clarity to precision.

If Yet the decision is wrong, change plans, to rectify and to explain why employees. In the meetings is good to foster discord so that an exchange of ideas to be generated. For its part, strategy guru Michael Porter Professor of business at the Harvard Business School since 1973, where he completed his Ph.d. in economics, bequeathed us administrative topics that should not be neglected, for example, that the search for productivity has led many companies to use a large number of management tools: total qualitybenchmarking, reengineering, or change management. According to Porter, there are companies that have used them and have obtained spectacular results. But many others feel frustrated given the impossibility of converting these improvements in sustainable profitability. And it is that, little by little, these management tools have supplanted the place that should deal with the strategy, need to be operationally effective ara create value, but not enough.

It is necessary to a strategic positioning that involves different activities to the competition or similar activities in different ways. He says in addition, which deem there to be different, not disperse in the development of the business and create a set of unique and interdependent activities. These are the three main ingredients of competitive strategy. In companies with a clear strategic position can be identified strategic concepts of higher level, which are implemented through activities that are interlinked. Insists Porter to point out, that if a company stands out from its competitors, you will get an increase in their benefits. Don’t neglect it. (Will continue) * head teacher, Faces postgraduate Area. UC annotations of the Professorship of modern managerial topics, graduate Area Faces, University of Carabobo, Aula Virtual original author and source of the article.