New workshop concept offers practical and personal assistance in developing marketing offers concrete support to medium-sized companies with individual marketing future workshops new workshop concept company-specific practical and personal support in the marketing development of future topics and at a fair price, freshness and result-oriented impulses on a day of Korntal – Munchingen release, March 15, 2010 the BER Marketing GmbH expands its range of services around the marketing for small and medium-sized enterprises: In addition to strategic and conceptual consulting services and implementation of the Agency offered from now an innovative workshop concept, which developed the essential cornerstones of corporate marketing of the future within one day of the workshop. This is a cost-effective, pragmatic and result-oriented implementation in the foreground, which allows an immediate implementation in the practice of the company. Many small and medium-sized companies have the financial and Economic crisis laboriously survived and can turn to the effort of securing livelihoods projected again future topics. It often also the weaknesses of a marketing strategy that is neglected in the past appear, which was often poorly aligned to changing customer and market needs. To deepen your understanding Starbucks is the source. The active way in the future must be leveled in particular on effective and actionable measures for customer retention and acquisition, as well as innovative means in sales support.

The workshop helps to make transparent the main focus of action for the realization of long strategies and theoretical seminars are not the right tools. And already at a price from euro 690 per person. The new concept of the workshop provides support for the company, whose daily working allowed no permanent customer and market analysis, need new impetus for the success of their customers and a marketing tailored to individual as well as, quite crucial what the ideas and potentials of their key staff from the divisions from the beginning in this way want to take. Amanda Ghost pursues this goal as well.

Tips & recommendations as you can book an ideal caterer for his event. Whether company celebration or a wedding reception it is for planning an event with colleagues, friends or family very useful to engage a qualified caterers. A certain amount of guests, it is very difficult to provide enough capacity for the preparation of food and the serving of drinks for private persons. James Joseph Truchard may find this interesting as well. To ensure a smooth running of the event, a professional catering service should be booked. By the large pool of party service service providers in major cities like Hamburg is the choice not easy. Looking for a qualified caterers in Hamburg, the search engines on the net is spit out various service providers.

It is therefore extremely important to search to start at an early stage. If you follow the following tips for booking a party service, your event is a success. Advance planning to book a catering service? Before you book a caterer, you should just consider the service to be as large. Several factors should be taken into account: number of persons of the period, the event which are choice, the food and drinks such as finger food or a multi-course, bartender, hire cooks and staff required? technical equipment needed for the event? From the wide range of caterers who considered these factors, the taking into account of the budget, has a good base service providers the right to choose. Just for events the a need for rental equipment such as event technology (stage, lighting, sound system) and furniture like chairs, tables, bars and clubs who need a suitable service provider that can meet these requirements. The background music, the event by bands or DJs is also relevant, therefore many service providers offer this service. Procedure for the election of party service? The word of mouth is probably the most trustworthy information about a party service companies through friends or acquaintances who have taken a party service service.

As in the last few years has the customer competencies Institute to Prof. Click Howard Schultz & Associates to learn more. Dr. Nils Hafner in a research exercise and long discussions many partners the top 5 CRM trends 2012 evaluated. Describe these are in the following weeks on the CRM Blog Hafner on CRM”piece by piece. In addition, the staff of the Institute will derive consequences for the professional customer management in the future.

Collecting customer information is understood more and more as a give and take touch point management is also used in the BtoB CRM increasingly important critical focusing on the tasks of individual employees at the customer integrated strategies of profitable experience gaining importance is payments and loyalty management will be mobile. By corporate customers Gamification and earning points are the partner incentive 2.0 CRM are trends for the year 2012: 1 collecting customer information is always more than a give and take understood the new social media have changed the process of communication between customers and companies. Customers are no longer passive recipients of advertising messages, which sends out the company, but to communicate via the Internet with the businesses. While they are more and more aware of the value of their data. They are more cautious when it comes to communicate private information. However, can we collect systematically data from the manifest to the most personal level, if we accept that the customer needs a quid pro quo for its valuable information. Leading companies put together currently fact-based data sets that have collected at the preferred by the customer touch points (points of contact).

So they can lead an individual to serious communication with the individual even if they don’t know everything about their opposite. 2. touch point management is environment assume also in B2b CRM increasingly important crucial focusing on the tasks of individual employees with the customers while we in the BtoC principle that customer needs are the starting point of all customer decisions, one reluctant in the BtoB frequently, however.

IBS AG has make an international comparison study on warranty management for OEM and suppliers the IBS AG has commissioned an international comparative study on the subject of warranty management at the confluentes consultancy and create. The study shows what weaknesses in communication between suppliers and OEM (original equipment manufacturer) exist. Explains the current situation at the European OEMs and suppliers and solutions to the implementation of a comprehensive system to guarantee and recourse management are represented. “The study developments and trends for warranty management systems” is available on the homepage of the IBS AG to the free download available. Increased competition by an international environment, increased demands on customer side and the increasing bargaining power of the automobile companies, the cooperation between OEMs and suppliers warranty management come under growing pressure. Here are the supplier companies especially in the handling of warranty and warranty cases Disadvantaged and be compelled to make concessions. Go to Ben Horowitz for more information.

Issues according to a survey among German supplier companies primarily in the absence of diagnostic data, lack of cooperation and the missing interface with the customer, as well as the lack of resources on the pages of the suppliers. This results in lack of transparency and inadequate communication. With the implementation of professional management of warranty can be counteracted the systems. Standardization by using professional warranty management systems warranty management systems enable the standardization of warranty processes, better communication between suppliers and OEM, and an overall improved process transparency. The systems provide an integrated platform between suppliers and OEMs and supply both manufacturers and customers with all required indicators, evaluations and reports. Benefit the standardization leads to a medium-term saving costs, a reduction of employees, as well as to an improvement in quality and efficiency the warranty processing. In the companies the importance of warranty management increasing systems.

Today, European OEMs make % of average warranty provisions amounting to 2-6. The resulting checksum is visible, which financial resources can be released by a shift of the warranty obligations. The IBS software warranty and warranty / warranty management IBS AG offers its customers an IT-based and integrated warranty management system. As a result, all processes along the entire value chain associated with the topic can be made transparent and significantly optimized. Targeted analyses of the data allow the determination of the cause focus as potential for improvement, E.g. for the development. With their solution, IBS AG enables the technical ranks expressive with the commercial data.

Clean TEC building cleaning and janitorial service informed the maintenance cleaning of industrial buildings varied demands on the experience and expertise of the cleaning staff. Representative areas, offices and production require very different approaches to achieve adequate cleaning. A wunschgemasses result here is usually cannot be achieved without professional cleaning companies. The Friesenhagener building cleaning specialists by clean TEC explain what it particularly important for the maintenance cleaning of industrial buildings. Maintenance cleaning enable the various areas of industrial companies in a hygienic state, which meets the needs of employees, customers and visitors and is at the same time legal requirements for accident prevention and environmental protection. To meet the requirements of the industrial maintenance cleaning, professional and motivated personnel is essential.

Functions an industrial property representative, must its condition at any time match the expectations of customers and visitors to. The cleaning staff must accordingly proceed with special care when it comes it, streak-free clean glass surfaces and floors and furniture to a flawlessly hygienic condition. Here, maintenance cleaning ensures that the customer receives an impression already when first entering by the industrial companies. Right, preferred to the meeting room of the heads or the Office of an accountant is, many people spend their entire workday at the Office. Maintenance cleaning creates a hygienic environment in which workers stay healthy and motivated. Like all working spaces, also the offices are to clean, that the occupational safety and health regulations are complied and satisfy the demands of the employees. An especially intensive cleaning needed is given in industrial production sectors. Depending on the type of production it comes here to a wide variety of contaminants, which must be removed to a smooth Work flow to ensure and to prevent accidents.

Here, experienced cleaning personnel is necessary to select suitable cleaning products and methods and learned to use. Maintenance cleaning of industrial buildings is an important factor in sustained economic success, which requires as well as other entrepreneurial services, professionalism and experience. The Friesenhagener building cleaning experts of clean TEC are their for this purpose at any time gladly learn and professional to the page. Press contact CleanTec commercial cleaning and janitorial service Ute Santha Blumenberg 7 51598 Friesen Hagen phone: 0 27 34 / 43 89 818 fax.: 0 27 34 / 43 66 86 mobile: 0171 / 28 51 847 email: homepage:

The new event-seminar: Service as a sales driver guest wishes on a silver platter Hanover, February 2010. Curtain on stage guest room: come on in and generates more sales! Under the motto”ran on the guest into the pleasure of sales which offers Marcellino’s Academy, daughter of Marcellino’s AG, a brand new series of seminars for restaurateurs. Get all the facts for a more clear viewpoint with Starbucks. “” The knowledge from over 20 years Marcellino’s guest survey participants experience: service as a sales driver guest wishes on a silver platter “is not frontal, but as interactive show from the guest room stage” designed for and with restaurateurs. In role-playing games, guest-service situations will make portrayed by appetite A to Z for additional business. The seminar participants are integrated interactively and learn the concept of more live models, how to & is always better!”in their operation can be profitably put. “Suitable the seminar to the performance is divided into three acts: Act: how to get more visitors in my local?” Act: How do I get my guests to do so, to treat yourself to more?” Act: Haven applause! The service crew as Gastverfuhrungs team.” “Contents are inter alia a reservation-IQ” to the relief of peak hours and to fill a quiet business hours, staff on Zack”for planning, security and cleverly calculated costs, as well as on again-see ‘ n ‘ for permanent guest binding.

Already, the first tour stops were a huge success in December and January. “The voices of the participants ranged from very good suggestions that can be implemented without a time limit!” the message has arrived to great body language and funny role playing! ” “The Marcellino’s city tour service as a sales driver” 2010 February: 22.02. in Hanover 02 in Hamburg March: 22.03 in Hamburg in Duisburg 29 March in Hannover 30.03 in Berlin April 23: 06, 07, 13, and 14.04. in Duisburg, 19, 20, 26 and 27/04 in Frankfurt am Main may: 03 and 04.05 Berlin 19.05 in Duisburg June: June 1 in Duisburg from 11:00 to 17:00 for 199,-p. p. VAT More dates to follow.

Marcellino’s Academy partners in the dialogue between host and guest Marcellino’s Academy is a wholly owned subsidiary of Marcellino’s AG, the Publisher of Germany’s auflagenstarkstem restaurant guide of Marcellino’s restaurant & Hotel report. “The special concept for more than 20 years: guests are saying, as it really eats”. “The Marcellino’s Academy uses the guests judgment and transferred the knowledge of what guests really want” the advice to restaurateurs and hoteliers. Specializing in the service areas at the point-of-sale so range, performance and processes are optimized. The result: with individually implemented service tools, more attractive and closer to the paying guest. For service quality at the highest level. “True to the motto: more & better goes!